Doth anyone read anymore?

Art Director: Benjamen Purvis at the Las Vegas Weekly

Quite often when I get an assignment, the concept is already hatched. So when you are asked to come up with a concept as well as to execute the final illustration (while it can feel like more pressure) it conveys a level of confidence in your work. I enjoy doing conceptual work thoroughly, so this was a treat.
For this spot the problem was, “A new study by some big name group shows that Americans aren’t reading as much as they used to.” So I offered some thumbnail concept solutions.