Doth anyone read anymore?

Client: Las Vegas Weekly Art Director: Benjamen Purvis

Quite often, when I get an assignment, an idea has already been conceptualized. So when I am asked to come up with a concept (not to execute a final pre-conceived image) it imparts a level of confidence in my conceptual abilities that I take pride in. For this spot the problem was, “A new study by some big name group shows that Americans aren’t reading as much as they used to.” So I offered some thumbnail concept solutions.

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