Client: Las Vegas Weekly Art Director: Benjamen Purvis
Quite often, when I get an assignment, an idea has already been conceptualized. So when I am asked to come up with a concept (not to execute a final pre-conceived image) it imparts a level of confidence in my conceptual abilities that I take pride in. For this spot the problem was, “A new study by some big name group shows that Americans aren’t reading as much as they used to.” So I offered some thumbnail concept solutions.
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There are certainly a lot of particulars like that to take into consideration. That is a great point to bring up. I provide the ideas above as normal inspiration but clearly there are questions like the one you carry up where the most important factor will probably be working in trustworthy good faith. I don?t know if best practices have emerged around issues like that, however I am certain that your job is clearly recognized as a fair game. Each boys and girls feel the influence of just a second?s pleasure, for the rest of their lives.
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